Tag Archive | "cadillac"

GM To Go With New Firm On Chrysler Brand

Friday, June 25, 2010

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GM To Go With New Firm On Chrysler Brand

The Detroit Free Press:  GM has decided to move its Chrysler account to a new ad agency.  It’s moving from Bartle Bogle Hegarty to Minneapolis based firm Fallon Worldwide.  The account is estimated to be worth almost $300 million. GM, trending alongside other auto makers, has recently made moves for some of its other well [...]

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