Millennial Media, known as being an independent leader for mobile advertising, has recently made an announcement that Paul Palmieri was named to the IAB Board of Directors. Paul Palmieri is the CEO of Millennial Media and will now work as the executive voice for all of the different opportunities and obstacles that come along with [...]
Continue reading...Friday, April 1, 2011
After several years of investing heavily in digital marketing companies, marketing company Publicis Groupe, which is based in Paris, feels like all of its investments are paying off, reports the New York Times in a recent article. Maurice Lévy, the CEO of Publicis, is a very strong advocate of digital marketing, and he started purchasing [...]
Continue reading...Monday, January 31, 2011
A new survey out from the Mobile Marketing Association and Association of National Advertisers claims that 88% of marketers plan on utilizing some form of mobile marketing in 2011. The survey, conducted online last September and October, asked 97 different marketers about their experience and plans with mobile advertising. CEO of the ANA, Bob Liodice, [...]
Continue reading...Saturday, October 2, 2010
Hilary Schneider, the woman who oversees the advertising sales of internet service provider Yahoo! in the Americas, is planning to resign as announced Thursday, September 30th. Schneider was also Yahoo!’s executive vice president of the Americas. Yahoo! has endeavored to revamp its image for some time now as it attempts to also raise flagging revenues. [...]
Continue reading...Monday, August 24, 2009
RPMC has announced that Michael Birkin, former Vice Chairman of Omnicom Group and CEO of Omnicom Asia-Pacific, has taken a majority position in the privately held company, effective immediately. Birkin will hold the title of partner at RPMC, and will oversee its expansion in the marketing services and consulting sector. He will found a New [...]
Continue reading...Friday, August 14, 2009
Fahlgren CEO Steve Drongowski will step down at the end of the year; newly elected chairman Neil Mortine replaces him. Drongowski was with the firm for a quarter-century. He will remain with the agency through 2010 as a consultant. Mortine is president of the company’s Fahlgren Mortine Public Relations division. Founded in 1962, Fahlgren is [...]
Continue reading...Thursday, August 13, 2009
aQuantive, now called Microsoft Advertising, has lost its CEO Brian McAndrews to Seattle’s Madrona Venture Group. Madrona brought on McAndrews as a managing director. McAndrews built up aQuantive and led it through 15 acquisitions, before selling it to Microsoft for $6 billion in 2007. He was senior vice president of Microsoft’s Advertising & Publisher Solutions [...]
Continue reading...Wednesday, July 29, 2009
NetSeer has brought on John Mracek as president and CEO, replacing Matthew Hall, who will return to his duties as senior vice president of engineering. Mracek joins from Shopping.com, a subsidiary of eBay, where he was vice president and general manager of the Distributed Commerce Advertising Network. He was previously vice president of Advertiser Product [...]
Continue reading...Sunday, July 26, 2009
Advertising executive Tom Hansen is leaving TM Advertising in Dallas to join skate shoe manufacturer Heelys as CEO. Hansen, who helped turn around the fortunes of TM Advertising as president, is being brought on to aid the struggling Heelys. Hansen created advertising campaigns for clients such as Hallmark, McDonald’s and Miller Brewing. He also headed [...]
Continue reading...Wednesday, July 15, 2009
Tom Hansen, president of TM Advertising, is leaving the agency to become president and CEO of Heelys. He replaces Michael Hessong, interim leader of Heelys since former CEO Donald Carroll resigned in February after less than a year on the job. Dennis McClain, TM Advertising’s founding partner, will replace Hansen as chairman. Bill Oakley, Dave [...]
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Wednesday, January 4, 2012
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