Dannielle Hudler was hired as advertising chief in Chevy’s ad agency department in 1985. In 1988, she found herself in the option of having to force the company to view her as one of them. Hudler was given the choice to fly with the wives of the men on the management board at Chevy. She [...]
Continue reading...Friday, May 21, 2010
Reuters: GM has decided to move its advertising account for its flagship brand Chevy to the Omnicom Group agency. The change comes concurrently with the arrival of former Hyundai marketing chief, Joel Ewanick, who made the decision to place the brand in the hands of Omnicom Group’s Goodby, Silverstein and Partners. Ewanick, according to Reuters, [...]
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Thursday, November 10, 2011
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