Chrysler tapped rap superstar Eminem to promote the new Chrysler 200 in their recently debuted “Born of Fire” Super Bowl ad. In addition to their new spokesperson, the company revealed a new tagline that is sure to hit home stateside: “Imported From Detroit.” According to President and CEO of Chrysler Brand Olivier Francois (who is [...]
Continue reading...Friday, June 25, 2010
The Detroit Free Press: GM has decided to move its Chrysler account to a new ad agency. It’s moving from Bartle Bogle Hegarty to Minneapolis based firm Fallon Worldwide. The account is estimated to be worth almost $300 million. GM, trending alongside other auto makers, has recently made moves for some of its other well [...]
Continue reading...Friday, June 12, 2009
Most of BBDO Detroit’s remaining 450 employees will take a mandatory two-week unpaid furlough this month. The ad agency is characterizing the time off as both a “furlough” and an “unpaid vacation.” Twenty-five employees will continue to work, to support BBDO North America accounts; they will also be furloughed for a week. Many of those [...]
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Tuesday, February 8, 2011
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