Every Thursday, Friday and Saturday night for the month of May, Coca-cola will be celebrating its 125 anniversary by lighting up its headquarters tower in Atlanta. This building illumination, the world’s largest, features a combined total of more than 210,000 feet of surface area and 1 million lumens of light. Obscura Digital designed and is [...]
Continue reading...Tuesday, March 15, 2011
Coca-Cola is launching a new music program called “Coca-Cola Music” dedicated to teens worldwide. The new program, produced by Wieden+Kennedy Amsterdam, will offer teen fans an inside look at some of the music industry’s top artists at work. “Navigating the insecurities that inevitably come with the teen years is never easy. Coke is unencumbered by [...]
Continue reading...Thursday, January 20, 2011
The British advertising watchdog group, the Advertising Standards Authority, is stating that Coca-Cola-owned Vitamin Water is not “nutritious” as advertisements promoting the drink have claimed. The exact terminology used on a poster advertising Vitamin Water was: “enhanced for the nation delicious and nutritious.” When compared to a 355 ml can of Coca Cola classic, 500 [...]
Continue reading...Friday, July 3, 2009
San Francisco’s Venables Bell & Partners is losing co-founder and co-creative director Greg Bell, who may be leaving the industry altogether. Bell founded the independent agency in 2001 with co-creative director Paul Venables and president Bob Molineaux. He was formerly with Cliff Freeman & Partners in New York, where he became a vice president at [...]
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Tuesday, May 17, 2011
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