Just months after Comcast purchased a majority stake in NBC Universal it is undergoing a major restructuring. Despite its original intentions to consolidate, Comcast-NBC is heading in the other direction and dividing its media duties in creative ways between two groups, Publicis and WPP. It is doing this as it attempts to weed out conflicts [...]
Continue reading...Wednesday, April 6, 2011
Although it took years for many companies to see the power of advertising to Hispanic America, L’Oréal USA is taking huge steps forward in marketing to this growing group. As the totals from the 2010 census are coming in, it is estimated that the Hispanic population in the United States will be more than 50 [...]
Continue reading...Tuesday, June 23, 2009
Saatchi & Saatchi New York has brought on Claudine Cheever as Director of Strategic Planning. She joins from McCann Erickson in San Francisco, where she was Executive Planning Director for 10 months. Before McCann, Cheever was deputy director of the planning department at Omnicom Group’s Goodby, Silverstein & Partners in San Francisco, where her clients [...]
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Friday, July 29, 2011
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