Sales of Oscar Mayer Lunchables stayed flat from the year 2000 up until just last year, where its sales went up 11.56%, earning $569 in dollar sales in the year that ended March 20. Lunchables are a 23 year old brand owned by Kraft and marketed under the Oscar Mayer brand, and while the product [...]
Continue reading...Thursday, January 7, 2010
Japan’s Dentsu Inc. is buying a 40% stake in Suntrend Advertising Co., a Chinese firm that lists multinational corporations like Nike and and PepsiCo among its clients. The purchase will make Dentsu the largest stake holder in the Chinese firm, and according to the Nikkei Business Daily, Dentsu may eventually boost its ownership up to [...]
Continue reading...Thursday, July 30, 2009
Dentsu America has confirmed that Mike Wilson has left the firm. He was Chief Creative Officer and an executive vice president. Wilson joined the firm in December 2006. No reason was given for his departure. Wilson was previously a group creative director at Ogilvy & Mather. Creative directors Paul Laffy and Bruno Corbo, also previously [...]
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Tuesday, April 19, 2011
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