Many consumers, worldwide, have become used to viewing digital advertisements located near the articles they are reading online. These advertisements are also often found next to the videos they are watching or on search results and pages from particular search engines. However, consumers need to get used to something new; more ads will be placed [...]
Continue reading...Wednesday, May 11, 2011
In this post-modern, digitized world, magazine publishers are scurrying to find a place in the emerging business of transferring their printed works to a more tablet friendly format. With formats being a “genuine revolution” rather than a passing fad, Apple has become a very flexible ally to these publications, and there is money to be [...]
Continue reading...Monday, May 9, 2011
A digital company is launching a campaign to change people’s perceptions on what is digital and traditional. Agencies do not need to be labeled as either one anymore, according to the agency R/GA. The agency will be concentrating on the concept of data visualization. This concept makes today’s huge amounts of information more easily understandable [...]
Continue reading...Tuesday, April 19, 2011
Sales of Oscar Mayer Lunchables stayed flat from the year 2000 up until just last year, where its sales went up 11.56%, earning $569 in dollar sales in the year that ended March 20. Lunchables are a 23 year old brand owned by Kraft and marketed under the Oscar Mayer brand, and while the product [...]
Continue reading...Friday, April 1, 2011
After several years of investing heavily in digital marketing companies, marketing company Publicis Groupe, which is based in Paris, feels like all of its investments are paying off, reports the New York Times in a recent article. Maurice Lévy, the CEO of Publicis, is a very strong advocate of digital marketing, and he started purchasing [...]
Continue reading...Friday, March 25, 2011
In the last two years, Yahoo lost four percent of its share of the search engine market in the U.S. It has now introduced a new version of its search engine that it hopes will draw in more users and market share, as well as new advertisers. The newly revised engine, which is currently in [...]
Continue reading...Tuesday, August 31, 2010
Focusing on companies being lead by open-minded entrepreneurs, PRNewswire Inc. has listed LatinMedios.com number 709 on it’s exclusive list of the nations fastest growing private companies. CEO of LatinMedios.com Joel Bary said, “It could not be a better time to be in the Digital Advertising business and more specifically, to be serving the US Hispanic [...]
Continue reading...Monday, April 5, 2010
The Rubicon Project, a digital advertising technology and data company, announced Monday it has made two additions to its executive team. Joining the company are Ben Trenda, formerly vice president of global partnerships at AOL, and Eric Matza, who joins from Experian, where he served as vice president of product management. Trenda will serve The [...]
Continue reading...Monday, December 21, 2009
EyeWonder, an Atlanta based digital advertising company, has been picked up by Limelight Networks for $110 million. EyeWonder, founded in 1999, specializes in online advertising. They are expected to service $500 million in global media spending in 2010. Limelight Networks, founded in Arizona in 2001, delivers content through its own fiber optic network and has worked closely with [...]
Continue reading...Wednesday, December 16, 2009
A digital ad agency out of Austin, Texas, has received a contract to market Sony’s new massively multiplayer shooter game for the PS3. Drumroll will handle online advertising for the highly anticipated game, including forays into social networking. The game allows players to join one of three private armies, each of which will have its own [...]
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Thursday, January 19, 2012
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