As a person who owns a tablet, you may have read some of your most favorite magazines on your tablet and have noticed that it is a far different experience than simply reading a magazine in print or online. The text is readable, the images are clear, and it feels a lot like you are [...]
Continue reading...Tuesday, January 3, 2012
Fitzpatrick Advertising is an advertising agency located in Atlanta. The focus of this advertising agency is primarily on the automotive industry. This advertising agency has made a forecast on the shift in different marketing trends. The different marketing trend will take more traditional methods of marketing, such as television, radio, and print and turning that [...]
Continue reading...Tuesday, April 19, 2011
Sales of Oscar Mayer Lunchables stayed flat from the year 2000 up until just last year, where its sales went up 11.56%, earning $569 in dollar sales in the year that ended March 20. Lunchables are a 23 year old brand owned by Kraft and marketed under the Oscar Mayer brand, and while the product [...]
Continue reading...Tuesday, August 24, 2010
News Corp. has announced plans to merge their online ad network, the Fox Audience Network (FAN), with former number 1 social networking site, Myspace in addition to many other third party publishers. “FAN and MySpace have worked together closely over the past several years and this integration will further align these two properties,” said Jon [...]
Continue reading...Monday, August 10, 2009
Publicis Groupe, which owns Saatchi & Saatchi, will Microsoft’s Razorfish advertising agency for $530 million in cash and stock. Razorfish will operate under its own name, and it will keep the Redmond-based software giant as a client. Microsoft acquired digital ad firm Razorfish in 2007. Its clients include McDonald’s and Levi Strauss, and Microsoft rivals [...]
Continue reading...Tuesday, July 28, 2009
Santa Monica, California-based digital media firm Ascent Media Group has announced the addition of two key executives. Douglas Parrish joins as executive vice president of operations, from Utah’s Move Networks, where he was vice president, operations & development. He will oversee Ascent’s core media management systems integration and content distribution services. He was also executive [...]
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Monday, January 30, 2012
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