Many social media advertisers plan the campaign so anti-social that it makes the phrase “social media” as much of an oxymoron as “military intelligence”. If you make you social media advertisement campaigns anti-social you completely destroy the entire vision of social media marketing. Those who come to social media seek out a refuge from the [...]
Continue reading...Wednesday, September 21, 2011
Orabrush, a startup of tongue cleaners has been successful in getting a Walmart Deal with the help of some funny YouTube videos and facebook ads through which the startup has told the Walmart Employees that they have bad breath. With 39,132,159 views at present, Orabrush has found an entry into 3,500 Walmart stores. The best [...]
Continue reading...Wednesday, September 21, 2011
Even as some critics say that the social networking site,Facebook is losing its members, the revenue earned by it does not seem to diminish. According to a recent forecast from eMarketer, even though the revenue of Facebook from advertisements has fallen from last year’s digits, the Facebook Credit is growing as a sources of income [...]
Continue reading...Tuesday, September 20, 2011
Recently, it is being noticed that the Facebook users have stopped following the brands. According to them the brands are “no longer of interest to them” or “the information available was not interesting.” Survey from DDB asking for “Who Are the Brand Likers?” explores consumer motivations in becoming fans of brands. Brands are getting blinded [...]
Continue reading...Thursday, September 15, 2011
Most CMOs fail to see the potential of using Facebook as a viable business-building tool, but instead approaching it as an experimental ad platform. This is wasteful and has prevented them from making the most of this potential goldmine. To capitalize on this site, one must first look at the Facebook referral traffic to their [...]
Continue reading...Wednesday, May 11, 2011
Apple is the top brand in the world, and according to the 2011 Millward Brown BrandZ study, Google dropped to second. Amazon edged out Walmart. Perhaps the move to e-commerce is really underway. Among companies with troubles in the last couple of years, Toyota bounded back but BP did not fare well. Fifteen of the [...]
Continue reading...Monday, February 21, 2011
As features such as Facebook’s Places and Google’s Latitude increase location-tracking marketing tactics, consumers can expect to become a part of the new functionality, whether they like it or not. “Location will be one of the cornerstones of mobile advertising. Merging local businesses with mobile [advertising] is very, very, important for us,” said Michael Slinger, [...]
Continue reading...Friday, February 18, 2011
Chobani, a popular brand of Greek yogurt, is engaging in a new style of campaign in which they tap into their actual customers as found by social networks. According to a Chobani spokesperson, “We did not want a ‘corporate-out’ campaign. We wanted a ‘consumer-up’ campaign, to tap into and extend the ‘Chobani love’ that is [...]
Continue reading...Thursday, February 17, 2011
Chief of global ad sales for Microsoft, Carolyn Everson, has left her post of nine months in order to join the Facebook team as the new VP-global sales. Facebook’s former head of ad sales, Mike Murphy, stepped down last fall and the social-networking heavyweight has been looking for a replacement throughout the interim. Facebook has [...]
Continue reading...Wednesday, February 9, 2011
Social Game developer Tapjoy has launched a pay-per-action advertising network that will allow developers to advertise their applications or games to new users without paying until the user has reached a certain level in a given game. For example, if the game is TapDefense, an advertisement might say to a person “Beat level four in [...]
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Thursday, October 6, 2011
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