After several years of investing heavily in digital marketing companies, marketing company Publicis Groupe, which is based in Paris, feels like all of its investments are paying off, reports the New York Times in a recent article. Maurice Lévy, the CEO of Publicis, is a very strong advocate of digital marketing, and he started purchasing [...]
Continue reading...Monday, June 29, 2009
Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, [...]
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Friday, April 1, 2011
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