Choosing to advertise during the Super Bowl can definitely be tricky and it is a risk for the companies that choose to put out such money for an advertisement spot during the Super Bowl. When it comes to advertising during the Super Bowl, these companies can either do really good and nail it right on [...]
Continue reading...Thursday, January 13, 2011
General Motors has announced that it will serve as a major sponsorship for the 2012 Summer Olympic Games in London. The deal grants GM exclusivity over domestic automotive advertising during the 2012 Olympic Games. According to the automaker, they will focus their advertising their two highly successful Chevrolet and Cadillac brands. “Media partnerships like this provide [...]
Continue reading...Friday, June 25, 2010
The Detroit Free Press: GM has decided to move its Chrysler account to a new ad agency. It’s moving from Bartle Bogle Hegarty to Minneapolis based firm Fallon Worldwide. The account is estimated to be worth almost $300 million. GM, trending alongside other auto makers, has recently made moves for some of its other well [...]
Continue reading...Friday, May 21, 2010
Reuters: GM has decided to move its advertising account for its flagship brand Chevy to the Omnicom Group agency. The change comes concurrently with the arrival of former Hyundai marketing chief, Joel Ewanick, who made the decision to place the brand in the hands of Omnicom Group’s Goodby, Silverstein and Partners. Ewanick, according to Reuters, [...]
Continue reading...Monday, June 1, 2009
Mullen Advertising launched its new Boston headquarters today. Since the firm’s founding in 1970, it was headquartered in an historic manor house on a wooded estate in Wenham, Massachusetts. The firm’s clients have included General Motors, and the US Department of Defense. The new office, which will house the agency’s 300 employees, is located in [...]
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Friday, January 6, 2012
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