Hyundai, the popular automotive company, has confirmed that it will be removing the “40 Mile per Gallon” claim that it made about one of its vehicles, the Elantra, which was featured during the Super Bowl on Sunday. The Consumer Watchdog wanted this claim omitted because they believe it is misleading to consumers. However, Hyundai says [...]
Continue reading...Wednesday, October 12, 2011
Successor to Joel Ewanick as the Vice President of Marketing for Hyundai Motor America, Steve Shannon, has already taken a bold move and discarded a campaign by previously created for the 2012 Veloster by Hyundai’s agency, Innocean. According to Shannon, he felt that the company could do something better. Shannon firmly believes in connecting emotionally [...]
Continue reading...Friday, February 11, 2011
Advertising space during the 2011 Academy Awards Telecast has sold out. According to ABC, all 30 second spots have been filled, with some of the positions going for as high as $1.7 million per 30 seconds. Not only has the actual awards ceremony sold out, but all spots for the 90-minute pre-show, which will also [...]
Continue reading...Tuesday, September 14, 2010
Advertising agencies in India are scrambling to compensate for losses being sustained by an increasing number of clients switching over to their own in-house agencies. LG, Samsung, and Hyundai have setup in-house agencies with the initial idea of servicing the industry, but instead are only leveraging their parent companies in India. The typical commission of [...]
Continue reading...Friday, May 21, 2010
Reuters: GM has decided to move its advertising account for its flagship brand Chevy to the Omnicom Group agency. The change comes concurrently with the arrival of former Hyundai marketing chief, Joel Ewanick, who made the decision to place the brand in the hands of Omnicom Group’s Goodby, Silverstein and Partners. Ewanick, according to Reuters, [...]
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Monday, February 6, 2012
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