In New York at Advertising Week, America Online presented Project Devil, a new advertising platform. The platform is intended to optimize everything about online advertising which has not been living up to what some had hoped. AOL’s global advertising and strategy president Jeff Levick explained the reason behind Project Devil, “Technology can only go so [...]
Continue reading...Wednesday, June 17, 2009
Tech and marketing firm Sapient will buy New York’s Nitro Group, an independent ad agency, for $50 million. The purchase will give Sapient’s interactive division access to the traditional advertising market, and aid expansion into Asia. Nitro clients include Mars, ConAgra, Volvo, Nike and Foot Locker. Sapient is an interactive and professional services company based [...]
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Tuesday, September 28, 2010
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