Many media sectors throughout the world slowed during the first half of this year. Understandable considering the hardship in the global economy. However, according to the Guardian, this trend has not managed to hinder the Internet ad spending costs, specifically in the United Kingdom. In the United Kingdom, a region hurt by the conditions of [...]
Continue reading...Thursday, October 6, 2011
Facebook and Google have both announced new advertising formats. Each company hopes that its new format will enhance the user’s experience, and provoke engagement between the brand and its potential customer. In a social media driven age, the more interaction that the ad evokes in potential customers, the greater success it has. With so many [...]
Continue reading...Tuesday, April 19, 2011
Sales of Oscar Mayer Lunchables stayed flat from the year 2000 up until just last year, where its sales went up 11.56%, earning $569 in dollar sales in the year that ended March 20. Lunchables are a 23 year old brand owned by Kraft and marketed under the Oscar Mayer brand, and while the product [...]
Continue reading...Friday, April 1, 2011
After several years of investing heavily in digital marketing companies, marketing company Publicis Groupe, which is based in Paris, feels like all of its investments are paying off, reports the New York Times in a recent article. Maurice Lévy, the CEO of Publicis, is a very strong advocate of digital marketing, and he started purchasing [...]
Continue reading...Friday, March 25, 2011
In the last two years, Yahoo lost four percent of its share of the search engine market in the U.S. It has now introduced a new version of its search engine that it hopes will draw in more users and market share, as well as new advertisers. The newly revised engine, which is currently in [...]
Continue reading...Monday, January 24, 2011
Twitter, the micro-blogging phenomenon with an estimated 200 milion users, is set to earn $150 million in ad revenue in 2011, according to eMarketer. Last year, the site garnered $45 million in ad revenue, meaning that it is on track to more than triple it’s year-to-year earnings. Debra Aho Williamson, a principal analyst at eMarketer, [...]
Continue reading...Tuesday, August 17, 2010
Advertising on social networks like the popular Facebook and Myspace, among others have become an increasingly important part of advertising. With an estimated 500 million users worldwide, it’s nearly impossible to know someone who doesn’t use the site. Thanks to those 500 million users, Facebook.com’s advertising revenue will likely hit $1.68 billion by the end [...]
Continue reading...Wednesday, August 11, 2010
AdSafe Media, Inc, an online ad placement verifier, has released its quarterly report on display advertising. The report compared an array of distribution channels for advertisers, including ad networks, ad exchanges, as well as direct sales to publishers. The report determined that ad exchanges are a risky endeavor for brands. They possess the highest percent [...]
Continue reading...Wednesday, August 11, 2010
Search engine giant turned advertising giant, Google Inc. has announced that they will begin selling ads on an array of the channels carried on the DirecTV network. Google will sell day-time and primetime ads for Bloomberg, Centric, Current, Fox Business, Fit, Fuel, Sleuth, Chiller, Ovation, and TV Guide channels. However, Google already has in place, [...]
Continue reading...Tuesday, December 22, 2009
California’s ReachLocal, a firm specializing in online advertising services for local businesses, has filed for a $100 million IPO. JP Morgan and B of A have been hired as underwriters. Founded in 2004 in Woodland Hills, Calif., ReachLocal says its publisher networks reach over 195 million search engine users, and over 170 million Internet surfers.
Continue reading...
Friday, October 7, 2011
0 Comments