As of this August Gotham Inc., an independent division of the Interpublic Group, will become the agency of record for the Denny’s corporation. Gotham will handle advertising for both corporate-owned Denny’s restaurants and franchises. “We are very excited,” stated Frances Allen, chief marketing officer of Denny’s Corporation, “to have selected Gotham because the agency demonstrated [...]
Continue reading...Monday, August 16, 2010
When advertising and marketing firm Campbell Mithun was founded, Ralph Campbell and Ray Mithun could not have imagined, with the economic slump of the Great Depression all around them, that 77 years later their agency would be merging with global marketing agency MRM Worldwide in order to reach their customers in a digital format. The [...]
Continue reading...Wednesday, December 16, 2009
PMK/HBH, one of Hollywood’s biggest celebrity PR firms, is merging with BNC, a corporate PR firm. The new mega PR firm will be called PMK-BNC. Both firms are currently owned by Interpublic Group. Not everyone is happy with the plan, however. After an internal memo was circulated at PMK outlining the details, several top publicists left [...]
Continue reading...Tuesday, June 9, 2009
Draftfcb, one of the world’s largest marketing communications agencies, has been recognized as the best large company to work for in the state by The Illinois State Chamber of Commerce, the Illinois Chapter of the Society of Human Resource Managers and The Business Ledger. It’s the agency’s second year on the “Best Companies to Work [...]
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Monday, August 23, 2010
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