Last July, Apple Inc launced iAd, which is a service for selling advertisements in mobile applications on iPads, iPhones, and iPod touches. Apple is losing ground to Google Inc in the mobile advertising market, which is why the company has decided to change some things around in iAd. Marketing companies claim they are turned off [...]
Continue reading...Sunday, October 3, 2010
It has been rumored that the sports apparel manufacturer Adidas has dropped its advertising contract with Apple‘s iAd. The advertising contract was worth $10 million. Apple’s iAd has been expected to rival Google‘s advertising ventures, including the company’s takeover of AdMob. However, if the rumors surrounding Adidas’s contract are true, then is is not the [...]
Continue reading...Friday, August 27, 2010
Davis Elen Advertising, based in multiple offices along the west coast, has been charged with major clean up by the city of San Francisco after a stunt to promote the social networking site game Mafia Wars. This shouldn’t prove too difficult, though, for one of the largest, privately-owned advertising firms in the United States. Current [...]
Continue reading...Tuesday, August 17, 2010
Apple’s iAd is not launching as successfully as the computer giant had anticipated. Interestingly, upon the announcement of iAd, Apple claimed to have had 17 partners in line for the launch of iAd. Now, not even a month after it’s launch, only two of those partners remain to be seen: Car-maker Nissan and the Unilever, [...]
Continue reading...Friday, January 15, 2010
Greystripe, a media mobile advertising network, has named Kevin Granath vice president of sales. Granath was most recently senior V.P. of sales for ad network Sportgenic. A 20-year veteran of mobile and digital ad sales, Granath will be responsible for growing Greystripe’s sales teams at its offices in New York, Los Angeles, San Francisco and [...]
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Monday, December 12, 2011
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