Apple and Japan’s largest advertising agency, Dentsu Group, announced that they will work together to expand Apple’s iAd mobile advertising network to Japan in early 2011. According to a press release, Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to [...]
Continue reading...Thursday, January 7, 2010
Japan’s Dentsu Inc. is buying a 40% stake in Suntrend Advertising Co., a Chinese firm that lists multinational corporations like Nike and and PepsiCo among its clients. The purchase will make Dentsu the largest stake holder in the Chinese firm, and according to the Nikkei Business Daily, Dentsu may eventually boost its ownership up to [...]
Continue reading...Monday, June 29, 2009
Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, [...]
Continue reading...
Thursday, November 11, 2010
0 Comments