Sara Lee, Kraft Declare Taste Test Truce in Hot Dog War Kraft Foods and regional rival Sara Lee Corp. declared a truce in their legal war over which company truly makes the best hot dog in the U.S. The Illinois-based food purveyors, who are based about 30 miles apart, each issued statements announcing a settlement [...]
Continue reading...Thursday, August 18, 2011
Two major players in the hot dog business, Sara Lee and Kraft, have each accused each other of false advertising. Sarah Lee originally filed suit in a Chicago court. Sarah Lee says that Kraft’s Oscar Meyer should not promote its hotdogs as “all beef” and the winners of a national taste test. Kraft says that [...]
Continue reading...Wednesday, June 1, 2011
After a 2010 report revealed that Kraft Foods spent a mere 3.8% of its advertising budget on Hispanic media in 2009, the company has decided to triple its spending on Hispanic marketing. The Kraft brand Kool-Aid has allocated the majority of its marketing budget to Hispanics, running commercials on Univision and Telemundo that feature family [...]
Continue reading...Tuesday, April 19, 2011
Sales of Oscar Mayer Lunchables stayed flat from the year 2000 up until just last year, where its sales went up 11.56%, earning $569 in dollar sales in the year that ended March 20. Lunchables are a 23 year old brand owned by Kraft and marketed under the Oscar Mayer brand, and while the product [...]
Continue reading...Monday, June 29, 2009
Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, [...]
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Monday, September 12, 2011
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