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Marketers Spending Money during Olympics

Marketers Spending Money during Olympics

Tons of marketers will be spending millions of dollars for advertisement campaigns to be displayed on social media outlets during the Summer Olympics. These marketers are often referred to as…

Online Marketing Rip-offs

Online Marketing Rip-offs

Webrageous, a pay per click marketing firm, has recently provided evidence that shows pay per click campaigns that fail are often poorly managed, which could be the general reason as…

Marketing Is Better Than Advertising

Marketing Is Better Than Advertising

It is being proven that marketing can actually be more beneficial than advertising for specific businesses and companies. Advertising seems to be becoming more of a thing of the past.…

Woman Who Helped Transform Chevy into What it is Today

Woman Who Helped Transform Chevy into What it is Today

Dannielle Hudler was hired as advertising chief in Chevy’s ad agency department in 1985. In 1988, she found herself in the option of having to force the company to view…

RadioShack Seeks to Recover a Forgotten Customer

RadioShack Seeks to Recover a Forgotten Customer

RadioShack understands the importance of humility. It present itself candidly during the Association of National Advertisers’ Masters of Marketing conference. Lee Applbaum, the chief marketing officer, explained how the marketing…

Marketers Focusing More Efforts to College Campuses

Marketers Focusing More Efforts to College Campuses

With tuition costs higher than ever, approximately 52% of students work a part-time jobs to make ends meet during the school year, and about 47% need financial aid to attend…

Hyundai New Marketing Boss Brings Emotional Connection to the Rational Choice

Hyundai New Marketing Boss Brings Emotional Connection to the Rational Choice

Successor to Joel Ewanick as the Vice President of Marketing for Hyundai Motor America, Steve Shannon, has already taken a bold move and discarded a campaign by previously created for…

Multicultural marketing is not dead

Multicultural marketing is not dead

A Sept. 4 post claiming multicultural marketing is dead with the headline, “As Sun Sets on Multicultural Space, Execs Must Adapt,” drew a wide range of comments from Ad age…

Formula 1 Taps Austin Firms For Marketing And Media Relations

Formula 1 Taps Austin Firms For Marketing And Media Relations

Austin-based advertising firm, Exopolis Inc. will take over the marketing and branding for a proposed Formula One race to happen in Austin. Exopolis Matt Hovis says, “We’re just thrilled, as…

Praise for Facebook Places

Praise for Facebook Places

Declan Kennedy of Dublin-based BetaPond suggests small firms have much to gain using Facebook’s geolocation tool “places” as it continues to emerge as a marketing technique to drive customer traffic…

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