It is being proven that marketing can actually be more beneficial than advertising for specific businesses and companies. Advertising seems to be becoming more of a thing of the past. While old fashioned advertisement was once believed to be the best way for businesses to reach target audiences and receive business, it is now believed [...]
Continue reading...Thursday, November 10, 2011
Dannielle Hudler was hired as advertising chief in Chevy’s ad agency department in 1985. In 1988, she found herself in the option of having to force the company to view her as one of them. Hudler was given the choice to fly with the wives of the men on the management board at Chevy. She [...]
Continue reading...Monday, October 24, 2011
RadioShack understands the importance of humility. It present itself candidly during the Association of National Advertisers’ Masters of Marketing conference. Lee Applbaum, the chief marketing officer, explained how the marketing abandoned the company’s core customer, the do-it-yourselfer while trying to embrace mobility. Throughout the past couple of years, it has ventured on a remarkable journey [...]
Continue reading...Monday, October 17, 2011
With tuition costs higher than ever, approximately 52% of students work a part-time jobs to make ends meet during the school year, and about 47% need financial aid to attend college at all. With those statistics, it’s no wonder why today’s college students feel more conscious of budgeting than ever before. However, this hasn’t stopped [...]
Continue reading...Wednesday, October 12, 2011
Successor to Joel Ewanick as the Vice President of Marketing for Hyundai Motor America, Steve Shannon, has already taken a bold move and discarded a campaign by previously created for the 2012 Veloster by Hyundai’s agency, Innocean. According to Shannon, he felt that the company could do something better. Shannon firmly believes in connecting emotionally [...]
Continue reading...Monday, September 12, 2011
A Sept. 4 post claiming multicultural marketing is dead with the headline, “As Sun Sets on Multicultural Space, Execs Must Adapt,” drew a wide range of comments from Ad age readers. The Association of Hispanic Advertising Agencies responds: ON behalf of the Association of Hispanic Advertising Agencies, we respectfully disagree with the author’s statements. Multicultural [...]
Continue reading...Friday, February 18, 2011
Austin-based advertising firm, Exopolis Inc. will take over the marketing and branding for a proposed Formula One race to happen in Austin. Exopolis Matt Hovis says, “We’re just thrilled, as you can imagine.” Additionally, Hovis told the press, “I think Austin is going to end up being an absolutely ideal fit for this. Part of [...]
Continue reading...Tuesday, November 9, 2010
Declan Kennedy of Dublin-based BetaPond suggests small firms have much to gain using Facebook’s geolocation tool “places” as it continues to emerge as a marketing technique to drive customer traffic and loyalty. BetaPond has released the first Facebook Places platform targeted at the UK tourist market. “Facebook is the new web from where we’re standing [...]
Continue reading...Monday, August 16, 2010
When advertising and marketing firm Campbell Mithun was founded, Ralph Campbell and Ray Mithun could not have imagined, with the economic slump of the Great Depression all around them, that 77 years later their agency would be merging with global marketing agency MRM Worldwide in order to reach their customers in a digital format. The [...]
Continue reading...Friday, June 4, 2010
MDG Advertising has been retained by law firm Gunster for branding and marketing services. The agency will be working on the firm’s service overview collateral, as well as the collateral for each of its practice groups. Gunster has recently gone through a name change from Gunster, Yoakley & Stewart and is in need of updating [...]
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Thursday, November 17, 2011
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