ChoiceStream has added several key executives to their retail advertising and product development teams. Tim Peacock joins ChoiceStream’s management team as Vice President of Development. He is a veteran engineer and software developer. He spent eight years at Lotus Development, where he led development of Lotus 1-2-3. He is a graduate of the Massachusetts Institute of [...]
Continue reading...Wednesday, June 17, 2009
Tech and marketing firm Sapient will buy New York’s Nitro Group, an independent ad agency, for $50 million. The purchase will give Sapient’s interactive division access to the traditional advertising market, and aid expansion into Asia. Nitro clients include Mars, ConAgra, Volvo, Nike and Foot Locker. Sapient is an interactive and professional services company based in Boston, Massachusetts. [...]
Continue reading...Wednesday, June 10, 2009
Mullen has brought on Alex Leikikh, formerly a group account director at Fallon, as managing partner, director of account service. The position was created for Leikikh, who becomes the tenth member of Mullen’s executive committee. At Minneapolis’ Fallon, Leikikh worked on United Airlines and BMW. Just a week ago, Mullen moved its headquarters from an historic manor house [...]
Continue reading...Monday, June 1, 2009
Mullen Advertising launched its new Boston headquarters today. Since the firm’s founding in 1970, it was headquartered in an historic manor house on a wooded estate in Wenham, Massachusetts. The firm’s clients have included General Motors, and the US Department of Defense. The new office, which will house the agency’s 300 employees, is located in Boston’s financial [...]
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Friday, July 17, 2009
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