Holding company MDC Partners (NASDAQ: MDCA) has acquired a majority interest in ad-optimization firm Integrated Media Solutions. IMS will become part of MDC’s Performance Marketing Services Group, specializing in online analytics and data mining. In the past, IMS has sought to overcome a fragmented media environment by collecting large amounts of data to increase efficiency and target ads. The company is best known [...]
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Thursday, May 13, 2010
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