Award-winning digital ad agency Tribal DDB will be adding mobile advertising consultation firm MobileBehavior into their mix. Headquartered in New York City, Tribal DDB is ranked as one of the largest and most prestigious award-winning networks in the world. Employing over 1200 people in 54 offices in 36 countries, it is part of the Omnicoms [...]
Continue reading...Tuesday, August 31, 2010
By the end of October, Yahoo! advertisers will be using adCenter for their paid search campaigns, reports the company. In the Yahoo! Advertising blog, they are encouraging users to transition their accounts before the official transition, so that they are “ready to reach more than 159 million searchers in the U.S. and 15 million searchers [...]
Continue reading...Monday, August 16, 2010
When advertising and marketing firm Campbell Mithun was founded, Ralph Campbell and Ray Mithun could not have imagined, with the economic slump of the Great Depression all around them, that 77 years later their agency would be merging with global marketing agency MRM Worldwide in order to reach their customers in a digital format. The [...]
Continue reading...Wednesday, January 13, 2010
California’s Amobee Media Systems has reached a deal with London’s RingRing Media that will bring two of the largest mobile media companies together. The exact terms of the deal, expected to be completed in the first quarter, have not yet been disclosed. This merger will create a vertically integrated company. Amobee brings dynamic content to [...]
Continue reading...Wednesday, December 16, 2009
PMK/HBH, one of Hollywood’s biggest celebrity PR firms, is merging with BNC, a corporate PR firm. The new mega PR firm will be called PMK-BNC. Both firms are currently owned by Interpublic Group. Not everyone is happy with the plan, however. After an internal memo was circulated at PMK outlining the details, several top publicists left [...]
Continue reading...
Sunday, September 19, 2010
0 Comments