It is believed that Google will be paying $1 billion and possibly even more on advertisement revenue to Mozilla Firefox within the span of the next three years. An investment like this may seem outrageous to some but it seems to be a good idea for Google to work with Mozilla. Some people may think [...]
Continue reading...Wednesday, November 16, 2011
Microsoft, AOL and Yahoo have come to an agreement where online consumers can access advertisements from all three of the companies. This includes advertisements from the Microsoft Media Network (MSN and Fox), Yahoo Network Plus, and AOL’s Advertising.com. Microsoft will now be able to offer broader choices to its advertising customers according to Rik van [...]
Continue reading...Monday, October 17, 2011
With tuition costs higher than ever, approximately 52% of students work a part-time jobs to make ends meet during the school year, and about 47% need financial aid to attend college at all. With those statistics, it’s no wonder why today’s college students feel more conscious of budgeting than ever before. However, this hasn’t stopped [...]
Continue reading...Thursday, February 17, 2011
Chief of global ad sales for Microsoft, Carolyn Everson, has left her post of nine months in order to join the Facebook team as the new VP-global sales. Facebook’s former head of ad sales, Mike Murphy, stepped down last fall and the social-networking heavyweight has been looking for a replacement throughout the interim. Facebook has [...]
Continue reading...Thursday, January 20, 2011
Bonnier, publisher of Popular Science and Field & Stream and CP+B, an advertising agency, have joined forces to boost the market for iPads and other tablet gadgets by creating next-generation and compelling advertising campaigns. The partnership, which was announced yesterday, is expected to create a surge in the sales of iPads and other tablet gadgets [...]
Continue reading...Thursday, September 9, 2010
Next Fifteen Communications Group, a $115 million PR Services Group, today unveiled Beyond, its new digital media consultancy. The move coincides with the announcement of its most recent investment, the acquisition of Type3, a 20 person digital agency with offices in San Francisco and London. Type3 is being merged with the research and analytics capabilities [...]
Continue reading...Tuesday, August 31, 2010
By the end of October, Yahoo! advertisers will be using adCenter for their paid search campaigns, reports the company. In the Yahoo! Advertising blog, they are encouraging users to transition their accounts before the official transition, so that they are “ready to reach more than 159 million searchers in the U.S. and 15 million searchers [...]
Continue reading...Wednesday, August 18, 2010
The second quarter report from Keyword Search Pros has been released and Microsoft has reason to celebrate. The report showed that Bing’s ad impressions and clicks grew steadily over the second quarter of 2010. According to the report, Bing’s ad impressions shot up by 60% when compared with 2Q of last year and ad clicks [...]
Continue reading...Monday, August 10, 2009
Publicis Groupe, which owns Saatchi & Saatchi, will Microsoft’s Razorfish advertising agency for $530 million in cash and stock. Razorfish will operate under its own name, and it will keep the Redmond-based software giant as a client. Microsoft acquired digital ad firm Razorfish in 2007. Its clients include McDonald’s and Levi Strauss, and Microsoft rivals [...]
Continue reading...Monday, June 29, 2009
Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, [...]
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Tuesday, December 27, 2011
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