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Ad-Texting Still Elusive

Text messaging, or simply texting,  is by volume the most popular way in America for people to communicate with mobile devices. From July 2008 to July 2009, nearly twice as many text messages were made versus phone calls on mobile devices, an astounding 1.3 trillion. Marketers have so far been unable to crack into the market [...]

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Sorokin Leaves Carat USA for MindShare

Scott Sorokin, former president of Aegis Group’s Carat USA, will join the WPP Group’s MindShare as global head of digital. Sorokin will work in New York, and report to Mindshare worldwide CEO Dominic Proctor in London. He will lead global digital media initiatives for client Unilever, and develop a digital strategy firmwide. Sorokin was president of Carat [...]

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