It seems 2011 was one great year for mobile media sales, as during this year, the consumer spending through all sorts of media content, both apps and other types of services, has reached over $100 billion. This information was provided by the Global Mobile Media Forecast. It is also believed that during this year of [...]
Continue reading...Thursday, April 12, 2012
Marketron is known for being a leader at providing software solutions for businesses and companies, along with plenty of services for different industries. The company has now made an announcement about its mobile marketing and advertising technology. There are thousands of radio stations, over 2,000, that are already using the technology. The General Manager, Chuck [...]
Continue reading...Tuesday, March 13, 2012
Adelphic Mobile recently announced the launch of its new platform, the Predictive Data Platform. This platform will help companies to purchase mobile advertising and sell advertising at their own pace. The process will be simple and quick. Adelphic actually managed to raise $2 million in funding for its platform. The funding came from Matrix Partners. [...]
Continue reading...Wednesday, February 15, 2012
Twelvefold Media, which is a media company known for helping brands to reach their specific targeted audience as a means of grasping attention from the consumer and ultimately making more sales, has recently announced its new mobile advertising product, the Spectrum for Mobile. This mobile advertising product will be used to help target audience through [...]
Continue reading...Wednesday, February 1, 2012
As technology continues to advance, the number of individuals who own and use a mobile phone a regular basis continues to advance as well. And, with such a huge growth in the use of mobile phones around the world, mobile advertisement spending is expected to grow as well, surpassing about $2.6 billion throughout this year [...]
Continue reading...Wednesday, January 11, 2012
Mobile advertising is continuously growing as more people use smart phones and depend on their mobile phones for just about every source of entertainment. As mobile advertising grows and matures, it seems to be undergoing the same evolution that online advertising once went through as well. However, it seems that mobile advertising is going through [...]
Continue reading...Wednesday, December 7, 2011
Tanner Jones, of Consultwebs.com, Inc., says that law firms should research how consumers are buying their gifts during the holiday season. The reason for this is that the firms will be able to acquire more clients. Jones was referencing a Boston Globe report about IBM Corp. data that shows close to 11 percent of United [...]
Continue reading...Tuesday, November 29, 2011
Advertisements have reached iPhones and Androids recently, especially if you attended the Minnesota State Fair in 2010. If you were waiting in line to purchase food, you might have received an ad on your phone from Michele Bachmann, who was running a congressional campaign about her opponent wanting to raise the taxes on the food [...]
Continue reading...Monday, November 28, 2011
Rich Antoniello is the CEO of Complex Media, who had been looking at the digital sales pipeline for the fourth quarter prior to the end of the third quarter, which had two weeks remaining. What he saw made him extremely happy because he saw that digital revenue was on pace to double over the past [...]
Continue reading...Friday, November 25, 2011
One of the quickest growing industries in the world is that of mobile advertising. It is estimated that spending for mobile advertising will reach $4 billion across the globe this year. Five mobile advertising trends have been outlined by GigaOM recently. Better Behavior Targets Mobile advertisers are using traditional ad targeting methods such as a [...]
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Tuesday, May 1, 2012
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