Customers who were once regarded as a niche marketing opportunity now represent the majority of spending growth in the United States. Younger Hispanics use smartphones nearly twice as much as non-Hispanic whites — and they are three times as likely to create online content, according to research by Geoscape. The main challenge for firms who [...]
Continue reading...Monday, September 19, 2011
Multicultural Is the Wave of the Future. At the fictional Sterling Cooper ad agency in “Mad Men,” Pete Campbell urges a client to “take a look at the Negro market.” In the TV show the year is 1961. It’s a reminder that the push to understand and target consumers on the basis of their ethnic [...]
Continue reading...Friday, August 21, 2009
Miami-based multicultural marketing firm MGSCOMM is merging with New York’s Reynardus & Moya. The expanded MGSCOMM executive management team, led by co-founders Manuel E. Machado, CEO, and Al Garcia-Serra, COO, now includes Jorge Reynardus as chief revenue officer and Jorge Moya as chief creative officer. Joining the MGSCOMM client roster are ITT Technical Institute, Wyeth, [...]
Continue reading...Tuesday, June 30, 2009
Alma DDB has appointed Isaac Mizrahi (no, not that Isaac Mizrahi) to the newly created position of Senior Vice President – Managing Director in Miami. Mizrahi joins from Sprint Nextel, where he was Director of Innovation & Multicultural Marketing. The 39-year-old has an MBA from Emory University in Atlanta. He was BrandWeek’s 2006 Hispanic Marketer [...]
Continue reading...
Friday, September 23, 2011
0 Comments