As Facebook’s worth soars into the billions, Myspace, it’s most successful predecessor seems to be on a conversely opposite fall. In 2009, MySpace generated $470 million in ad revenue. However, just one year later, in 2010, Myspace’s profits fall, like a bird out of the sky, down to $288 million. If that weren’t enough to [...]
Continue reading...Saturday, December 18, 2010
A new pact has been reached between News Corp-owned Myspace and Google Inc. which will consist of a multiyear search and advertising agreement. Included in the deal, Google will take charge of MySpace’s search results and search advertising. Additionally, Google will supply all new display ad services for the social networking site. Previously, Google and [...]
Continue reading...Friday, August 27, 2010
Davis Elen Advertising, based in multiple offices along the west coast, has been charged with major clean up by the city of San Francisco after a stunt to promote the social networking site game Mafia Wars. This shouldn’t prove too difficult, though, for one of the largest, privately-owned advertising firms in the United States. Current [...]
Continue reading...Tuesday, August 24, 2010
News Corp. has announced plans to merge their online ad network, the Fox Audience Network (FAN), with former number 1 social networking site, Myspace in addition to many other third party publishers. “FAN and MySpace have worked together closely over the past several years and this integration will further align these two properties,” said Jon [...]
Continue reading...Friday, August 13, 2010
Facebook now has more than 500 million global users, which means big advertising revenues. In fact, revenues for Facebook are well over $1 billion per year. This year, Facebook is projected to roll out with $1.285 billion. According to eMarketer, 65% of Facebook’s ad revenue comes from the US. Facebook’s projections for next year are [...]
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Thursday, January 20, 2011
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