In the 1990′s, Gap had some very effective and entertaining advertising, but it hasn’t had any extremely successful marketing since. It has been trying to market to younger people and ex-customers unsuccessfully for the last decade. The clincher came when Gap announced on Thursday, April 7 that sales for March fell 9 percent compared to [...]
Continue reading...Wednesday, March 30, 2011
The American Advertising Federation is planning to induct Jack Connors into its Advertising Hall of Fame. Connors is the founder and chairman of Hill Holliday, a very successful ad agency. The induction ceremony will take place in New York City at the Waldorf Astoria. Hill Holliday, which is one of the biggest ad agencies in [...]
Continue reading...Sunday, January 23, 2011
Google’s search advertising business seems to be the bread and butter of the company since it now accounts for about 90% of its overall revenues. Google attributed the success of its search advertising business to the increase in advertising spending among advertisers during the fourth quarter of 2010. Based on the latest developments at Google, [...]
Continue reading...Tuesday, August 25, 2009
Paul Banham joins the London office of JWT as digital creative director, replacing Fernanda Romano. Banham has held senior creative positions at agencies including Archibald Ingall Stretton, Agency.com, and WCRS. With a history stretching back to 1864, JWT (formerly J. Walter Thompson) is one of the world’s largest advertising and communications companies. It is one [...]
Continue reading...Monday, August 24, 2009
RPMC has announced that Michael Birkin, former Vice Chairman of Omnicom Group and CEO of Omnicom Asia-Pacific, has taken a majority position in the privately held company, effective immediately. Birkin will hold the title of partner at RPMC, and will oversee its expansion in the marketing services and consulting sector. He will found a New [...]
Continue reading...Friday, August 21, 2009
Miami-based multicultural marketing firm MGSCOMM is merging with New York’s Reynardus & Moya. The expanded MGSCOMM executive management team, led by co-founders Manuel E. Machado, CEO, and Al Garcia-Serra, COO, now includes Jorge Reynardus as chief revenue officer and Jorge Moya as chief creative officer. Joining the MGSCOMM client roster are ITT Technical Institute, Wyeth, [...]
Continue reading...Friday, June 19, 2009
The UK’s Beattie McGuinness Bungay is bringing on Neil Powell, former chief creative officer of Margeottes Fertitta Powell, to head its new New York office as a stakeholder. A graphic designer, Powell was most recently head of We Are Gigantic, a merger of Margeotes Fertitta Powell and Kirshenbaum Bond + Partners. He ran his own [...]
Continue reading...Thursday, June 4, 2009
Dutch ad agency Darling has launched an office in New York City. Darling Advertising & Design launches with 20 staff and six clients. Jeroen Bours will act as chief executive; Avi Dan as president; and David Hale as CCO. Bours, 47, was previously at CCO at Hill, Holliday in New York. From the Darling website: [...]
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Friday, April 8, 2011
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