The Onion, the news satire paper in United States, has joined hands with Canada’s newspaper Toronto Star. The article provides details about the new relationship and agreement formed internationally between Onion in US with Toronto Star in Canada. It also describes about the new publication which is result of the new relationship. The new publication [...]
Continue reading...Friday, February 11, 2011
Advertising space during the 2011 Academy Awards Telecast has sold out. According to ABC, all 30 second spots have been filled, with some of the positions going for as high as $1.7 million per 30 seconds. Not only has the actual awards ceremony sold out, but all spots for the 90-minute pre-show, which will also [...]
Continue reading...Wednesday, February 9, 2011
Social Game developer Tapjoy has launched a pay-per-action advertising network that will allow developers to advertise their applications or games to new users without paying until the user has reached a certain level in a given game. For example, if the game is TapDefense, an advertisement might say to a person “Beat level four in [...]
Continue reading...Tuesday, February 8, 2011
Chrysler tapped rap superstar Eminem to promote the new Chrysler 200 in their recently debuted “Born of Fire” Super Bowl ad. In addition to their new spokesperson, the company revealed a new tagline that is sure to hit home stateside: “Imported From Detroit.” According to President and CEO of Chrysler Brand Olivier Francois (who is [...]
Continue reading...Tuesday, February 1, 2011
A recent dispute between KFC and its franchisees has been solved by a judge at the Delaware Court of Chancery. Judge Leo E. Strine issued a ruling on Monday stating that while franchisees can offer their take on ad campaigns, KFC will retain veto power over any campaign it deems harmful to the KFC brand. [...]
Continue reading...Monday, January 31, 2011
Another high-profile false advertising lawsuit has emerged and this time, the plaintiff is a high-profile competitor. Jackson Hewitt, the second-largest tax preparation company in the country, has filed suit against international tax preparation company, H&R Block, for “false, misleading and highly disparaging advertising claims” regarding Hewitt’s services. According to a Jackson Hewitt’s Chief Executive, Philip [...]
Continue reading...Thursday, January 20, 2011
As Facebook’s worth soars into the billions, Myspace, it’s most successful predecessor seems to be on a conversely opposite fall. In 2009, MySpace generated $470 million in ad revenue. However, just one year later, in 2010, Myspace’s profits fall, like a bird out of the sky, down to $288 million. If that weren’t enough to [...]
Continue reading...Thursday, January 13, 2011
The Better Advertisement Project, Inc., a provider of compliance services to internet advertisers, has renamed itself Evidon and announced a new partnership with VivaKi. VivaKi, the world’s third-largest communications group, has chosen Evidon as their Preferred Provider of compliance services across their various online advertising endeavors. “This decision by VivaKi and its agencies demonstrates their [...]
Continue reading...Thursday, January 13, 2011
General Motors has announced that it will serve as a major sponsorship for the 2012 Summer Olympic Games in London. The deal grants GM exclusivity over domestic automotive advertising during the 2012 Olympic Games. According to the automaker, they will focus their advertising their two highly successful Chevrolet and Cadillac brands. “Media partnerships like this provide [...]
Continue reading...Monday, January 10, 2011
CBS Corp. is launching a new initiative it is calling EcoAd. The EcoAd program is an innovative form of advertising in which marketers purchasing ad packages will commit 10% of revenue to pro-environmental causes. Marketers will display a green-leaf logo on their televised, interactive and outdoor ads, as well as an audio identifier for radio [...]
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Wednesday, July 6, 2011
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