StepChange Group, a Powered Company, announced it has hired marketing veteran Christopher Mike as vice president of strategic accounts. He previously was vice president of marketing for Converse and director of marketing at Nike, where he led the development of the Nike Golf brand. Mike most recently served as general manager of sports marketing at Rocket [...]
Continue reading...Thursday, January 7, 2010
Japan’s Dentsu Inc. is buying a 40% stake in Suntrend Advertising Co., a Chinese firm that lists multinational corporations like Nike and and PepsiCo among its clients. The purchase will make Dentsu the largest stake holder in the Chinese firm, and according to the Nikkei Business Daily, Dentsu may eventually boost its ownership up to [...]
Continue reading...Wednesday, July 1, 2009
Wieden + Kennedy, London will open a new unit called Platform, which will act as a think tank to help clients with creative work not related to advertising or marketing. The new unit seeks to hire computer programmers, fashion designers, engineers, anthropologists, artists and others. Platform, which launches in September, already had two unnamed clients. It [...]
Continue reading...Wednesday, June 17, 2009
Tech and marketing firm Sapient will buy New York’s Nitro Group, an independent ad agency, for $50 million. The purchase will give Sapient’s interactive division access to the traditional advertising market, and aid expansion into Asia. Nitro clients include Mars, ConAgra, Volvo, Nike and Foot Locker. Sapient is an interactive and professional services company based in Boston, Massachusetts. [...]
Continue reading...
| A CHANCE TO WIN A NEW BMW | ||
 |
 |
|
 |
||
© 2010 www.advertisementjournal.com. Powered by Wordpress.
Tuesday, March 9, 2010
0 Comments