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Baldwin& Taps Bodrie for “Superconductor”

Durham, North Carolina’s Baldwin& is bringing on Jerry Bodrie from GSD&M Austin. Bodrie’s title will apparently be “superconductor,” which is supposed to be a clever neologism for “top executive on the account side.” (By “neologism” I don’t mean Merriam Webster’s first definition, “a new word, usage, or expression.” I mean the second definition, “a meaningless word [...]

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Mullen Launches New Boston Office

Mullen Advertising launched its new Boston headquarters today. Since the firm’s founding in 1970, it was headquartered in an historic manor house on a wooded estate in Wenham, Massachusetts. The firm’s clients have included General Motors, and the US Department of Defense. The new office, which will house the agency’s 300 employees, is located in Boston’s financial [...]

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