Digital-media start-ups are working with marketers in kicking off new services and social networks even before consumers get a chance to try it out. PepsiCo is the best example of this for its partnership with Foursquare in 2010. At that time, Foursquare had around 1 million users, but today it has over 10 million users. [...]
Continue reading...Thursday, January 7, 2010
Japan’s Dentsu Inc. is buying a 40% stake in Suntrend Advertising Co., a Chinese firm that lists multinational corporations like Nike and and PepsiCo among its clients. The purchase will make Dentsu the largest stake holder in the Chinese firm, and according to the Nikkei Business Daily, Dentsu may eventually boost its ownership up to [...]
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Monday, June 27, 2011
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