In New York at Advertising Week, America Online presented Project Devil, a new advertising platform. The platform is intended to optimize everything about online advertising which has not been living up to what some had hoped. AOL’s global advertising and strategy president Jeff Levick explained the reason behind Project Devil, “Technology can only go so [...]
Continue reading...Wednesday, July 1, 2009
Wieden + Kennedy, London will open a new unit called Platform, which will act as a think tank to help clients with creative work not related to advertising or marketing. The new unit seeks to hire computer programmers, fashion designers, engineers, anthropologists, artists and others. Platform, which launches in September, already had two unnamed clients. [...]
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Tuesday, September 28, 2010
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