Just months after Comcast purchased a majority stake in NBC Universal it is undergoing a major restructuring. Despite its original intentions to consolidate, Comcast-NBC is heading in the other direction and dividing its media duties in creative ways between two groups, Publicis and WPP. It is doing this as it attempts to weed out conflicts [...]
Continue reading...Monday, June 29, 2009
Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, [...]
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Friday, July 29, 2011
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