Tag Archive | "Razorfish"

Kraft Lunchables are Adapting to Demands of a More Health Conscious Culture

Tuesday, April 19, 2011

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Kraft Lunchables are Adapting to Demands of a More Health Conscious Culture

Sales of Oscar Mayer Lunchables stayed flat from the year 2000 up until just last year, where its sales went up 11.56%, earning $569 in dollar sales in the year that ended March 20. Lunchables are a 23 year old brand owned by Kraft and marketed under the Oscar Mayer brand, and while the product [...]

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Microsoft to Sell Razorfish

Monday, June 29, 2009

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Microsoft to Sell Razorfish

Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, [...]

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