The YuMe Incorporation has made a major announcement that Samsung Ventures has invested a total of $12 million dollars with their incorporation. This investment made from Samsung Ventures to YuMe Incorporation is to help YuMe grow and excel with its new developments. Within the past year, many advertisers and marketers are working on ways that [...]
Continue reading...Thursday, January 27, 2011
ebay has hired Triad Retail Media to manage its on-site display advertising for its eBay.com and eBay Motors sites. Triad will place ads on the site in order to keep consumers from being taken off-site. According to eBay, Traid will offer more relevant and customized ads to consumers as well as sponsored landing pages wthin [...]
Continue reading...Thursday, October 21, 2010
BuzzCity, a mobile media company, have a new offering for Android software developers: a software development kit that will support putting ads into games. BuzzCity is already a hub for advertisers, with an astounding 4.5 billion advertisements each month. Advertisers can purchase mobile ad inventory directly from BuzzCity. Dr. KF Lai, the CEO of BuzzCity, [...]
Continue reading...Tuesday, September 14, 2010
Advertising agencies in India are scrambling to compensate for losses being sustained by an increasing number of clients switching over to their own in-house agencies. LG, Samsung, and Hyundai have setup in-house agencies with the initial idea of servicing the industry, but instead are only leveraging their parent companies in India. The typical commission of [...]
Continue reading...Saturday, July 4, 2009
Heidi Arkinstall has joined Cheil USA from Ogilvy New York as Engagement Director for the Samsung Consumer Electronics and IT divisions. Arkinstall was with Ogilvy for 12 years, where she was a senior partner. She led the planning and development of global strategy and creative work on campaigns for IBM Mid-Market & Channel. During her [...]
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Thursday, November 17, 2011
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