Skype is a way to stay in touch with people via video or voice. It’s generally considered a communication tool, but its new advertising campaign in the U.S. and the UK would have you believe that it’s more closely related to social networking – or maybe not. Recent billboard ads have taken jabs at popular [...]
Continue reading...Wednesday, March 7, 2012
Twitter is a popular social networking site with millions of members, including celebrities, who just so happen to tweet about the different products, brands, and services that they use on a regular basis. When people tweet about certain products or services, they are basically advertising for those brands and services without receiving anything in exchange. [...]
Continue reading...Monday, February 20, 2012
Those small businesses that are interested in purchasing advertisements on Twitter will have a much easier time doing so, as Twitter will be unveiling its new automated system, which allows advertisers to manage their own campaigns and the budgets they have set without the worry and hassle of having to deal with sales representatives. The [...]
Continue reading...Thursday, December 22, 2011
The Twitter Incorporation, known for being one of the top five social networking platforms on the Internet today, with over 100 million different users, has recently received an investment of $300 million from the Saudi Prince Alwaleed bin Talal while working to redesign the website and attract more advertisements and advertisers, according to Bloomberg Businessweek. [...]
Continue reading...Friday, December 9, 2011
Twitter has grown into one of the most popular social media websites around today, but many marketing companies have complained that the company has not done all it could do when it comes to offering branded pages. Well, the folks at Twitter must have been listening. On Thursday, Twitter announced the launch of the #newnewTwitter [...]
Continue reading...Thursday, October 6, 2011
Many social media advertisers plan the campaign so anti-social that it makes the phrase “social media” as much of an oxymoron as “military intelligence”. If you make you social media advertisement campaigns anti-social you completely destroy the entire vision of social media marketing. Those who come to social media seek out a refuge from the [...]
Continue reading...Wednesday, September 14, 2011
Twitter is starting to become profitable for standard users just as it has been for celebs in the past. Anyone with a good amount of followers on Twitter can start to make a little money off of them by posting sponsored tweets, doing things like giving a shout out to a certain company may earn [...]
Continue reading...Tuesday, March 8, 2011
Crispin Porter + Bogusky, the ad agency responsible for Burger King’s ad campaigns for over the past ten years, is helping Kraft get the twitter-verse talking about its most famous (arguably) product Mac & Cheese. The new campaign is an innovative usage of the relatively new Twitter technology. It will work as follows: when two [...]
Continue reading...Friday, February 18, 2011
Chobani, a popular brand of Greek yogurt, is engaging in a new style of campaign in which they tap into their actual customers as found by social networks. According to a Chobani spokesperson, “We did not want a ‘corporate-out’ campaign. We wanted a ‘consumer-up’ campaign, to tap into and extend the ‘Chobani love’ that is [...]
Continue reading...Monday, January 24, 2011
Twitter, the micro-blogging phenomenon with an estimated 200 milion users, is set to earn $150 million in ad revenue in 2011, according to eMarketer. Last year, the site garnered $45 million in ad revenue, meaning that it is on track to more than triple it’s year-to-year earnings. Debra Aho Williamson, a principal analyst at eMarketer, [...]
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Wednesday, April 4, 2012
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