Although it took years for many companies to see the power of advertising to Hispanic America, L’Oréal USA is taking huge steps forward in marketing to this growing group. As the totals from the 2010 census are coming in, it is estimated that the Hispanic population in the United States will be more than 50 [...]
Continue reading...Wednesday, February 24, 2010
Robert Groves, head of the U.S. Census Bureau, testified Tuesday before a senate panel in defense of an advertising budget. The director has decided to spend $300 million to promote the decennial population count, a tradition that has occurred every ten years beginning with the first one in 1790 under Secretary of State Thomas Jefferson. [...]
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Wednesday, April 6, 2011
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