Publicis Groupe, which owns Saatchi & Saatchi, will Microsoft’s Razorfish advertising agency for $530 million in cash and stock. Razorfish will operate under its own name, and it will keep the Redmond-based software giant as a client. Microsoft acquired digital ad firm Razorfish in 2007. Its clients include McDonald’s and Levi Strauss, and Microsoft rivals [...]
Continue reading...Monday, June 29, 2009
Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, [...]
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Monday, August 10, 2009
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