Just months after Comcast purchased a majority stake in NBC Universal it is undergoing a major restructuring. Despite its original intentions to consolidate, Comcast-NBC is heading in the other direction and dividing its media duties in creative ways between two groups, Publicis and WPP. It is doing this as it attempts to weed out conflicts [...]
Continue reading...Thursday, August 26, 2010
Ad firm JWT, a subsidiary of Martin Sorrell’s giant WPP Group, took home the Grand Effie at the Australian Effie Awards for an ad campaign on behalf Allen’s Jellies. Allen’s Jellies, an Australian confection which had been experiencing flagging sales, saw a resurgence in business after JWT’s campaign. Perhaps the most memorable of JWT’s ads [...]
Continue reading...Tuesday, March 9, 2010
Schematic, a WPP company, has named Jason Whiting managing director of its New York office. He will be in charge of the office’s day-to-day operations and will serve as a member of Schematic’s senior leadership team. Prior to joining Schematic, Whiting spent seven years at AKQA. He most recently served as director of AKQA East, [...]
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Friday, July 29, 2011
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