Microsoft, AOL and Yahoo have come to an agreement where online consumers can access advertisements from all three of the companies. This includes advertisements from the Microsoft Media Network (MSN and Fox), Yahoo Network Plus, and AOL’s Advertising.com. Microsoft will now be able to offer broader choices to its advertising customers according to Rik van [...]
Continue reading...Wednesday, November 9, 2011
The Internet has not necessarily been the best place for certain advertisements. While the Internet is used all over the world and consumers will notice advertisements that are displayed on the websites that they frequent, many of these advertisements fail to truly talk consumers into giving the product a try. When an advertisement comes on [...]
Continue reading...Wednesday, November 9, 2011
The Yahoo Incorporation has decided to purchase the Interclick Incorporation. The Yahoo Incorporation will pay $270 million dollars for Interclick. The purpose of the purchase is to help with the advertisements on their website. By purchasing Interclick, advertisers for companies and businesses will be able to target certain audiences with specific messages and advertisements. This [...]
Continue reading...Thursday, May 26, 2011
A new study conducted by Yahoo and Universal McCann on people who buy products online has found a great shift in how online shopping is viewed. Three factors have attributed to the shift. First has been an increased trust in online purchasing with greater faith in the security systems set up for shoppers. Also online [...]
Continue reading...Friday, March 25, 2011
In the last two years, Yahoo lost four percent of its share of the search engine market in the U.S. It has now introduced a new version of its search engine that it hopes will draw in more users and market share, as well as new advertisers. The newly revised engine, which is currently in [...]
Continue reading...Monday, November 15, 2010
Wayne Powers has been appointed senior vice president of advertising of Yahoo! Inc. Powers will serve directly under Ross Levinsohn, Yahoo’s EVP of the Americas. Prior to his position at Yahoo, Powers was the president of Media Networks Inc. and Targeted Media at Time Inc. Levinsohn made this statement regarding Powers’ hire: “Wayne is a [...]
Continue reading...Saturday, October 23, 2010
The former Chief Data Officer of Yahoo, Usama Fayyad, says that behavioral targeting, as well as predictive analytics, were “pure profit” for the number two search engine. According to Fayyad, Yahoo can essentially “guess intent based on behavior.” The company gathers information on a user, such as the sites they have visited, their searches, and [...]
Continue reading...Friday, October 22, 2010
A survey performed by media-buying software company Strata has found that previous barriers to digital spending are disappearing. Of the companies surveyed, 80 percent said their budget for digital spending has increased since last year. Within the digital domain, companies are most likely to use ad networks such as those offered by Google and Yahoo [...]
Continue reading...Wednesday, October 20, 2010
Some interesting numbers came in last week, as Google announced its quarterly display revenues for the first time. In it’s early days, Google easily overtook Yahoo to become the number one search engine on the internet. Now, as it has expanded to become a staple of contemporary life, Google may easily overtake Yahoo in display [...]
Continue reading...Monday, October 18, 2010
Riding on the success of Facebook Connect, a integration of Facebook’s popular ‘Like’ feature, Yahoo has announced it will launch a service in the same vein. According to The Wall Street Journal, Yahoo is seeking to further integrate its image with publishers across the web. The new feature will be called the “Y Connect,” and [...]
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Wednesday, November 16, 2011
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