Riding on the success of Facebook Connect, a integration of Facebook’s popular ‘Like’ feature, Yahoo has announced it will launch a service in the same vein. According to The Wall Street Journal, Yahoo is seeking to further integrate its image with publishers across the web. The new feature will be called the “Y Connect,” and [...]
Continue reading...Saturday, October 2, 2010
Hilary Schneider, the woman who oversees the advertising sales of internet service provider Yahoo! in the Americas, is planning to resign as announced Thursday, September 30th. Schneider was also Yahoo!’s executive vice president of the Americas. Yahoo! has endeavored to revamp its image for some time now as it attempts to also raise flagging revenues. [...]
Continue reading...Thursday, September 9, 2010
Next Fifteen Communications Group, a $115 million PR Services Group, today unveiled Beyond, its new digital media consultancy. The move coincides with the announcement of its most recent investment, the acquisition of Type3, a 20 person digital agency with offices in San Francisco and London. Type3 is being merged with the research and analytics capabilities [...]
Continue reading...Friday, September 3, 2010
Enterprise Florida, a public-private partnership serving as Florida’s primary organization devoted to statewide economic development, announced THAT! Company was chosen to receive The Governor’s Business Diversification Award in the major market Entrepreneurship category. THAT! Company offers global marketing solutions by combining an advertising agency with the world’s leading and number one ranked SEO Company in [...]
Continue reading...Tuesday, August 31, 2010
By the end of October, Yahoo! advertisers will be using adCenter for their paid search campaigns, reports the company. In the Yahoo! Advertising blog, they are encouraging users to transition their accounts before the official transition, so that they are “ready to reach more than 159 million searchers in the U.S. and 15 million searchers [...]
Continue reading...Friday, August 27, 2010
Davis Elen Advertising, based in multiple offices along the west coast, has been charged with major clean up by the city of San Francisco after a stunt to promote the social networking site game Mafia Wars. This shouldn’t prove too difficult, though, for one of the largest, privately-owned advertising firms in the United States. Current [...]
Continue reading...Wednesday, August 18, 2010
The second quarter report from Keyword Search Pros has been released and Microsoft has reason to celebrate. The report showed that Bing’s ad impressions and clicks grew steadily over the second quarter of 2010. According to the report, Bing’s ad impressions shot up by 60% when compared with 2Q of last year and ad clicks [...]
Continue reading...Tuesday, March 30, 2010
LookSmart Ltd., an online search advertising solutions company has appointed Scott Hauswirth to the newly-created position of vice president, distribution. The appointment was effective March 23. In the new role, Hauswirth will oversee traffic acquisition, traffic quality and partner management. He will report directly to CEO Jean-Yves Dexmier. Hauswirth has over ten years experience in [...]
Continue reading...Wednesday, July 29, 2009
NetSeer has brought on John Mracek as president and CEO, replacing Matthew Hall, who will return to his duties as senior vice president of engineering. Mracek joins from Shopping.com, a subsidiary of eBay, where he was vice president and general manager of the Distributed Commerce Advertising Network. He was previously vice president of Advertiser Product [...]
Continue reading...Wednesday, July 22, 2009
Video ad management company Auditude has hired Mike Gaffney as chief revenue officer, responsible for growing its customer base of publishers, content owners, distributors and their advertising partners. Former CRO Brooke Chaffin was promoted to president. Gaffney joins from Yahoo, where he was vice president of business development for the search giant’s publisher network. Previously [...]
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Monday, October 18, 2010
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