Google’s video service, YouTube, is currently competing for some of the advertising money, as it is a service that around 800 million individuals from around the world use to view billions of hours of videos each and every month. YouTube will be hosting for hundreds of different advertising agencies and advertisers during the month of [...]
Continue reading...Tuesday, February 21, 2012
M&M’s “Just My Shell” from BBDO, New York, has been rated as the most popular Super Bowl 2012 commercial. The 30-second commercial won top spot as voted on by YouTube users in its thumbs up/thumbs down Ad Blitz contest. The Chrysler spot by Wieden + Kennedy, “It’s Halftime in America”, was placed second. Featuring [...]
Continue reading...Wednesday, September 21, 2011
Orabrush, a startup of tongue cleaners has been successful in getting a Walmart Deal with the help of some funny YouTube videos and facebook ads through which the startup has told the Walmart Employees that they have bad breath. With 39,132,159 views at present, Orabrush has found an entry into 3,500 Walmart stores. The best [...]
Continue reading...Thursday, August 18, 2011
YouTube is providing Gerber foods with a new source of material for its TV ads. The ads, created by Draftfcb, present an edited version of two well-known YouTube videos: “Charlie bit my finger” and “I don’t like you, Mommy”. Together, the videos have generated nearly 450 million views. Gerber is hoping that the new ads [...]
Continue reading...Thursday, August 18, 2011
YouTube has struck a deal with music publishers that will allow advertising to run alongside more videos on its site, and could result in significant new revenue for smaller publishers.YouTube has long had agreements with the biggest publishers allowing advertising on user-generated content, but those deals have been unavailable to most smaller publishers. Read the [...]
Continue reading...Friday, February 18, 2011
Chobani, a popular brand of Greek yogurt, is engaging in a new style of campaign in which they tap into their actual customers as found by social networks. According to a Chobani spokesperson, “We did not want a ‘corporate-out’ campaign. We wanted a ‘consumer-up’ campaign, to tap into and extend the ‘Chobani love’ that is [...]
Continue reading...Tuesday, November 30, 2010
Industry analysts and watchers revealed their forecast that tablet devices such as the Apple Inc (AAPL) iPad and Dell Inc (DELL) Streak will surge the desktop and laptop sales over the next year based on the recent trend. The said prediction is a significant news for Apple and other tablet device manufacturers. A select few [...]
Continue reading...Friday, August 6, 2010
Sao Paulo-based ad agency Moma has created a smirk-inducing ad for Brazil’s MaxiMidia advertising seminar series. The ads, drawn in sepia tone, depict people using retro technology and style reminiscent of the 1960s in order to access Facebook, Skype and Youtube. The slogan “Everything Ages Fast. Update.” appears nearby. Since being uploaded yesterday, the ad [...]
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Wednesday, May 2, 2012
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